Users are returning the Apple Vision Pro headset over setup issues, says an analyst

Apple claims that its Vision Pro headset will revolutionize your lifestyle and productivity. However, according to analyst Ming-Chi Kuo, approximately 30% of returns are attributed to users who are uncertain about the setup process. Despite this, Kuo estimates that the current return rate for the headset is only 1%. In essence, while Apple promotes the transformative potential of the Vision Pro headset, some individuals seem to encounter difficulties in initiating the setup procedure.

According to Ming-Chi Kuo, a prominent analyst known for insights into Apple's supply chain, a notable portion of returns for the Vision Pro headset is due to customers encountering difficulty in operating it initially. Kuo, who recently surveyed the product's repair and refurbishment line, estimates that between 20% to 30% of returns are linked to users struggling with the setup process for the mixed-reality headset. Despite this, Kuo notes that certain smaller suppliers for Apple's Vision Pro are increasing production, and he believes the current return rate for the device is below 1%. The exact challenges faced by new owners during setup remain unclear, but the headset's advanced technology and novel control interface, which incorporates eye and hand tracking for navigation, could be contributing factors.

According to the user guide provided by Apple for the Vision Pro headset, there are several steps involved in setting it up. These include charging and connecting the battery, adjusting the headset for a comfortable fit, and then choosing between manual setup or using an iPhone with iOS 17 or an iPad with iPadOS 17 or later versions nearby.

During setup, users are required to calibrate eye and hand input, sign in with their Apple ID, and familiarize themselves with the navigation gestures for using the device.

However, some users are returning their Vision Pro headsets for various reasons, such as dissatisfaction with its bulky design, disappointment with the quality of pass-through video, and doubts about its value given its hefty $3,500 price tag.

Nevertheless, there are enthusiasts who are deeply attached to the device. For instance, one individual wore the Vision Pro at their wedding despite objections from their spouse. Additionally, some users are defying safety recommendations by wearing the headset while crossing streets or even driving a Tesla Cybertruck.